Privacy Policy

Last Updated: August 20, 2026

Roof Advance takes the security and privacy of your personal information seriously. We are committed to protecting the information you provide to us and being transparent about how that information is collected, used, and shared.

This Privacy Policy describes the privacy practices of Roof Advance (“Roof Advance,” “we,” “us,” or “our”) in connection with roofadvance.com (the “Website”) and the services we provide.

By using our Website, submitting information through our Website, requesting a quote, scheduling an appointment, or otherwise communicating with us, you acknowledge the practices described in this Privacy Policy.

We may update this Privacy Policy periodically. Any updates will be posted on this page along with a revised “Last Updated” date. Your continued use of the Website following any changes constitutes your acceptance of the revised Privacy Policy.

Information We Collect

The information we collect depends on how you interact with our Website and services.

Personal Information You Provide

We may collect personal information that you voluntarily provide when you:

  • Request a roofing or home improvement quote
  • Schedule an appointment or inspection
  • Submit a contact form
  • Call, email, or text us
  • Request information about our services
  • Participate in a promotion, referral program, or special offer
  • Sign up to receive emails, text messages, or other communications

This information may include:

  • Name
  • Phone number
  • Email address
  • Property or service address
  • Mailing address
  • Information about your home or property
  • Details regarding the roofing, gutter, insulation, skylight, storm damage, or other services you are interested in
  • Appointment information
  • Communications you send to us
  • Any other information you voluntarily provide

We ask that you provide only the information reasonably necessary for us to respond to your inquiry and provide the requested services.

Information Collected Automatically

When you visit our Website, certain information may be collected automatically through cookies, analytics technologies, server logs, and similar tools.

This information may include:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Pages viewed
  • Time spent on the Website
  • Referring website or search engine
  • Links or buttons clicked
  • Approximate geographic location derived from your IP address
  • Date and time of your visit
  • Website usage and interaction information

We use this information to understand how visitors use our Website, improve Website performance, measure marketing effectiveness, troubleshoot technical issues, and provide a better user experience.

Cookies and Similar Technologies

Roof Advance may use cookies and similar technologies to improve the functionality and performance of our Website.

Cookies are small files stored on your device that can help websites remember information about your visit. We may use cookies for purposes such as:

  • Website functionality
  • Website analytics
  • Remembering visitor preferences
  • Understanding Website traffic and usage
  • Measuring advertising and marketing campaigns
  • Improving our Website and services

We may also use third-party analytics or advertising services that place their own cookies or similar technologies on your device.

Most web browsers allow you to manage or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of some portions of our Website.

How We Use Your Information

Roof Advance may use the information we collect to:

  • Respond to inquiries and requests
  • Provide estimates and quotes
  • Schedule inspections, consultations, and appointments
  • Communicate about roofing projects or other services
  • Provide customer service
  • Send appointment reminders and project updates
  • Process requests for roofing, gutters, skylights, attic insulation, storm restoration, and related services
  • Follow up regarding estimates or service inquiries
  • Maintain customer and prospective customer records
  • Improve our Website and services
  • Analyze Website traffic and visitor activity
  • Measure the effectiveness of our advertising and marketing
  • Send promotional communications when permitted by law and when you have not opted out
  • Prevent fraud, misuse, or security incidents
  • Comply with applicable legal requirements

How We Share Information

Roof Advance does not sell or rent your personal information.

We may share information with trusted vendors, contractors, and service providers that perform services on our behalf. These may include providers that assist with:

  • Website hosting and maintenance
  • Customer relationship management
  • Appointment scheduling
  • Email communications
  • Text messaging
  • Customer service
  • Website analytics
  • Advertising and marketing
  • Payment processing, when applicable
  • Business operations

These providers may only use personal information as necessary to perform services for Roof Advance or as otherwise permitted by their agreements with us and applicable law.

We may also disclose information when we reasonably believe disclosure is necessary to:

  • Comply with applicable laws, regulations, court orders, or legal processes
  • Protect the rights, property, or safety of Roof Advance, our customers, or others
  • Investigate suspected fraud, misuse, or unlawful activity
  • Protect the security and integrity of our Website and business

Information may also be transferred as part of a merger, acquisition, financing, sale of assets, restructuring, or similar business transaction.

Third-Party Services and Websites

Our Website may contain links to third-party websites or use third-party platforms for services such as appointment scheduling, financing, maps, social media, or other business functions.

When you leave roofadvance.com or provide information directly to a third-party service, that third party’s privacy practices and terms may apply.

Roof Advance is not responsible for the privacy practices, security, or content of websites and services operated by third parties. We encourage you to review their privacy policies before providing personal information.

Email Communications

If you provide your email address, we may use it to communicate with you regarding:

  • Your inquiry or quote request
  • Appointments
  • Roofing projects and services
  • Customer support
  • Service reminders
  • Company news
  • Special offers or promotions, when permitted

You may unsubscribe from promotional emails at any time by following the Unsubscribe instructions included in those emails.

Opting out of promotional emails will not prevent us from sending necessary service-related or transactional communications regarding an existing inquiry, appointment, or project.

SMS/Text Messaging Privacy Disclosure

If you provide your mobile phone number and affirmatively opt in to receive SMS or MMS text messages from Roof Advance, we may send messages related to:

  • Quote requests
  • Appointment scheduling and reminders
  • Inspection updates
  • Estimates
  • Project communications
  • Customer service
  • Service notifications
  • Follow-up communications
  • Promotional or marketing messages if you separately consent to receive them

Consent to receive text messages is not a condition of purchasing goods or services from Roof Advance.

Message frequency may vary. Message and data rates may apply depending on your wireless carrier and service plan.

You may opt out of receiving text messages at any time by replying STOP to a message. You may reply HELP for assistance or contact Roof Advance directly.

Mobile Information Sharing

No mobile information will be shared with third parties or affiliates for their own marketing or promotional purposes.

We may share information with service providers or subcontractors that assist us in providing communications and operating our business. These service providers may use the information only as necessary to provide services to Roof Advance.

Text messaging originator opt-in data and consent will not be shared with any third parties for their own marketing or promotional purposes.

Your decision to opt out of SMS marketing will not prevent Roof Advance from contacting you through other methods when appropriate or from communicating with you regarding an existing service request or transaction where permitted by law.

Children’s Privacy

Our Website and services are intended for adults seeking roofing and home improvement services and are not directed toward children under the age of 13.

Roof Advance does not knowingly collect personal information from children under 13. If we become aware that personal information has been collected from a child under 13 without appropriate parental consent, we will take reasonable steps to delete that information.

If you believe a child under 13 has provided personal information to us, please contact us.

Data Security

Roof Advance uses reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, disclosure, alteration, loss, or misuse.

However, no website, electronic transmission, or data storage system can be guaranteed to be completely secure. Therefore, we cannot guarantee the absolute security of information transmitted to or stored by us.

Data Retention

We may retain personal information for as long as reasonably necessary to:

  • Respond to inquiries
  • Provide requested services
  • Maintain business and customer records
  • Fulfill contractual obligations
  • Resolve disputes
  • Enforce agreements
  • Satisfy legal, tax, accounting, insurance, or regulatory requirements

When information is no longer reasonably necessary for these purposes, we may delete or anonymize it in accordance with our business practices and applicable law.

Your Choices

You may request that we update or correct certain personal information we maintain about you.

You may also opt out of promotional communications:

  • Email: Use the Unsubscribe link included in promotional emails.
  • Text Messages: Reply STOP to an SMS message.
  • Cookies: Adjust your browser settings to block or delete cookies where available.

Certain communications related to an active quote, appointment, contract, project, warranty, or customer service request may still be necessary even if you opt out of marketing communications.

Changes to This Privacy Policy

Roof Advance may update this Privacy Policy as our Website, services, technology, or legal obligations change.

When changes are made, we will update the “Last Updated” date at the top of this Privacy Policy. We encourage you to periodically review this page to remain informed about how we collect, use, and protect information.

Contact Roof Advance

If you have questions about this Privacy Policy, your personal information, or Roof Advance’s privacy practices, please contact us through our Website or at:

Roof Advance

Ypsilanti Location
3748 Carpenter Rd
Ypsilanti, MI 48197

Canton Location
7922 N. Lilley Rd
Canton, MI 48187

Phone: (734) 216-3144

Website: roofadvance.com